Transforming Digital Transformation

BKJ Digital is a small but incredibly smart fish, swimming in a sea of giants in the enterprise digital transformation space. Independently owned & operated, they had always focused on what they do best – delivering technical platform solutions to large enterprise clients – but had not stopped to focus on their own brand identity or core value proposition. 

By partnering with Hook, they were able to elevate their brand and messaging to effectively make a splash.

Marketing Need

Beyond a new logo and the development of a brand identity, BKJ Digital needed to first clearly articulate their service offerings. They needed the hook that would lure new enterprise leads, and a marketing plan to begin fishing for those leads.

Hook Solutions

  • Logo & visual design system
  • Services articulation and brand messaging
  • Revamped website design
  • Social media management
  • Digital advertising strategy & execution
  • Annual marketing plan roadmaps
  • Content marketing (blogs, white papers, case studies)
  • SEO, SEM and digital awareness
  • Ongoing marketing partnership

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Fractional Marketing Strategic Support

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Transforming Digital Transformation

BKJ Digital is a small but incredibly smart fish, swimming in a sea of giants in the enterprise digital transformation space. By partnering with Hook, they were able to elevate their brand and messaging to effectively make a splash through value proposition definition, brand identity, website, digital & social activations.

Read More »