Creativity and innovation don’t reside in a single department, they are ways of thinking that need to permeate across the organization. At the WSPS annual summit, all employees nationwide come together to gain inspiration & alignment.
Leading an interactive session, Vicki inspired employees across the organization to think creatively about reaching the customers of today and building towards the customers of tomorrow. Beyond the walls of marketing, all teams were inspired to think: How can innovation and creative thinking play a role in your role?
Vicki’s session at the Summit stood out as the most favourably received, earning an impressive overall score in terms of likeability, content quality, delivery style, and relevance. We express our gratitude for your dedication to tailoring the content to align with our specific requirements.“
Marketing Need
As a remote team of hundreds of employees scattered across Canada, Workplace Safety & Prevention Services (WSPS) has an elevated need for cross-team collaboration. They know that their dedicated marketing team can only be successful through alignment with sales, customer service, product teams, and more. As part of the Annual Summit, they needed to help all employees understand their role in ‘marketing’ the organization. They needed a speaker who would help fuel their inner creativity, and be innovative in approaching their everyday job.
Employee Impact
Through a customized and engaging session, every employee was inspired to realize the role they play in marketing WSPD – from driving awareness, to converting prospects, to ensuring a good user experience at every point. The best way to judge the impact of a session like this, is from the words of its participants:
- “Captivating and insightful, the speaker’s dynamic presentation left a lasting impression, seamlessly tailoring content to our needs.”
- “The session about how being creative and thinking of new ideas can help in our jobs was really interesting and gave me new ways to do things.”
- “Vicki’s engaging delivery and tailored content made a significant impact.”
