Copywriting & Creative
Market Disruption & Growth
How do you swim against the whales in a fight for market share? By injecting a personality that goes against the current. The Hook team dove deep to bring the unique proposition of Blendtek to life in a bold new way. Through a complete re-brand, new website, marketing collateral, social media activation, and a paid media plan, Blendtek has quickly differentiated itself in the space.