Brand Identity & Digital Activation

Aligning distinct businesses all under one brand identity requires a hook that creates a common connection. By developing an integrated visual identity and brand hierarchy, and accompanying new website build, Governance Solutions was able to deliver a total solution for boards of directors seeking training, portal and consulting needs from Governance Solutions.

The supporting integrated digital and social media strategy then drove more impact to the target audience while creating operating efficiencies for the team.

Marketing Need

Governance Solutions has been leading consulting and education for boards of directors for over 30 years, across 3 distinct businesses – but identified a need for a unified marketing approach. They needed to streamline management and communications efforts. They needed to simplify a complex web of social properties. They needed to elevate brand awareness of their umbrella company. And they needed to establish impactful messaging that would resonate with their target audience.

Hook Solutions

Through a comprehensive landscape assessment and digital review, the Hook team framed out a cohesive integrated strategy that laid the groundwork for a new way forward – to meet their immediate marketing needs and long-term direction.

Integrated business framework
Unified branding system, with division-specific visual design & playbook
Website design & build
Social media strategy
Digital advertising strategy & execution
SEO, SEM
E-mail communications
B2B collateral

Related Case Studies

Market Disruption & Growth

How do you swim against the whales in a fight for market share? By injecting a personality that goes against the current. The Hook team dove deep to bring the unique proposition of Blendtek to life in a bold new way. Through a complete re-brand, new website, marketing collateral, social media activation, and a paid media plan, Blendtek has quickly differentiated itself in the space.

Fractional Marketing Strategic Support

How do you swim against the whales in a fight for market share? By injecting a personality that goes against the current. The Hook team dove deep to bring the unique proposition of Blendtek to life in a bold new way. Through a complete re-brand, new website, marketing collateral, social media activation, and a paid media plan, Blendtek has quickly differentiated itself in the space.

Transforming Digital Transformation

BKJ Digital is a small but incredibly smart fish, swimming in a sea of giants in the enterprise digital transformation space. By partnering with Hook, they were able to elevate their brand and messaging to effectively make a splash through value proposition definition, brand identity, website, digital & social activations.