How do you swim against the whales in a fight for market share within the competitive B2B food manufacturing space? By injecting a unique personality that stands apart from all the rest. With Blendtek, the Hook team worked to understand their unique proposition and bring that to life in a bold new way. Through a complete re-brand, development of a robust 120+ page website catering to 11 different industries, creation of new marketing collateral, social media activation, and a paid media plan – Blendtek has quickly differentiated itself across North America.
Blendtek has had the pleasure of working with Vicki and the team at Hook Marketing to complete a rebrand, launch a new website, create new sales collateral, and design and execute our digital and social marketing strategy. Their uncanny ability to grasp and articulate our brand essence is impressive, and now our value proposition shines through every communication. They completed a thorough competitive analysis and identified the white space where we can stand out from others in our space, and people notice. Our website, brochures, and social posts regularly receive glowing feedback. We see Hook as an extension of our organization, and the investment is now starting to pay dividends as we are seeing qualified customers that we would not have found any other way."
Marketing Need
Blendtek had a mission to disrupt the food ingredient landscape on their path to aggressive market growth. They needed a new brand strategy, a new website, and a launch of digital & social media activations. They needed a Hook.
Hook Solutions
- Development of a bold new visual design & complete brand playbook
- Impactful brand messaging and tagline creation
- Social media management
- Digital advertising strategy & execution
- Annual marketing plan roadmaps
- Website design & build
- Establish SEO, SEM and digital awareness
- Customer communications
- B2B collateral
- Project-based executions
- Ongoing marketing partnership & strategic support
