Aligning distinct businesses all under one brand identity requires a hook that creates a common connection. By developing an integrated visual identity and brand hierarchy, and accompanying new website build, Governance Solutions was able to deliver a total solution for boards of directors seeking training, portal and consulting needs from Governance Solutions.
The supporting integrated digital and social media strategy then drove more impact to the target audience while creating operating efficiencies for the team.
![Sample B2B marketing communications and digital collateral](https://hookmarketing.ca/wp-content/uploads/2024/04/governance-hero-1024x576.jpg)
Marketing Need
Governance Solutions has been leading consulting and education for boards of directors for over 30 years, across 3 distinct businesses – but identified a need for a unified marketing approach. They needed to streamline management and communications efforts. They needed to simplify a complex web of social properties. They needed to elevate brand awareness of their umbrella company. And they needed to establish impactful messaging that would resonate with their target audience.
Hook Solutions
- Integrated business framework
- Unified branding system, with division-specific visual design & playbook
- Website design & build
- Social media strategy
- Digital advertising strategy & execution
- SEO, SEM
- E-mail communications
- B2B collateral
![](https://hookmarketing.ca/wp-content/uploads/2024/04/governance-homepage-1024x618.jpg)