Your Personalized Approach to Marketing Strategy

Not Just Another Marketing Consulting Firm

Hook is built on over 20 years of marketing agency and corporate marketing strategy & leadership. The intent of Hook is to provide you the strategic thinking, guidance and practical support you need to design your ideal marketing plan, while cutting out the costs involved in working within a big agency model.

You'll receive the insight, training, strategy or execution support you need; from a marketing expert who has walked in your shoes, who leads a team of marketing experts through every stage of design and execution, who teaches marketing at a college level, and who trains practical application to Canadian Chartered Marketers and corporate marketing teams.

Unlike any other marketing consultant or business partner, Hook will work with you by targeting your unique needs with precision focus. Whether you are in start-up mode or wanting to build on your existing success, Hook will not only provide a strategic roadmap and executional support, but will pave the way for you and your team to continue forward.

Always direct, always accountable.

Get Hook to help solve your biggest marketing or training needs now.

Setup Your No-Obligation Conversation Today

Background - The Path to HOOK

Marketing Leadership

Training & Development

Vicki brings over 20 years corporate and agency experience spearheading success for B2B, B2C and Not-for-Profit organizations across North America:

Vice President, Managing Director, VP Client Services and Group Director leadership of 4 renowned Toronto marketing agencies
Digital and loyalty growth director for one of Canada’s leading franchises
Wall of awards for digital innovation, CRM, social, and integrated marketing excellence
Business development & pitch expertise

Training & Development

Leading training programs for Canadian marketers since 2015, Vicki teaches marketing skills, creative inspiration and practical insights:

Professor of Marketing, Mohawk College & UofG
Professor of Social Media, Seneca College
Digital Marketing Certificate teacher, CMA
Chartered Marketer (CM) designation program curriculum developer & instructor
Creator of corporate training programs
Industry seminars and public speaker on integrated campaign execution and loyalty

Translating Passion

Training & Development

Translating Passion

In 2019, Vicki launched HOOK to work hands-on with Canadian marketers at a personal level, focused on driving tangible business results and building great relationships.

Inspired by story & the art of the possible
Optimism and positivity in every encounter
An innate curiosity, fueled by insight
Translating passion to spark inspiration among students and marketers
Ability to synthesize the big picture into a successful action plan & profitable results
Thrive on building strong partnerships

Highly awarded marketer, with a wealth of global marketing industry and campaign execution awards.

Industry Awards

Training & Credentials

Client Experience

With a wall of marketing industry and campaign awards, Hook knows what it takes to make a big impact.

Learn more

Client Experience

Training & Credentials

Client Experience

Bringing you a depth of experience across a range of B2B, B2C, D2C and NFP clients across North America.

Learn more

One of Canada's first designated Chartered Marketers, range of training and industry credentials

Training & Credentials

One of Canada's first designated Chartered Marketers, with a range of training and industry credentials.

Learn more