Integrated team structures aren't always easy to navigate. Brands rely on agency partners and extended corporate teams to enhance that of internal marketing groups. But finding and optimizing that network can be a challenge. And aligning all bodies and objectives from the group can be trickier still.
For some organizations, that may mean an outsourced agency model, for others it means shifting to in-sourcing by creating your own capabilities, and for others it is a combination of the two. Leverage an outside expert to step in to look at the picture from above, to understand and align the different parties involved, to recommend changes in the structure, and to set you and your team up for long-term success.
Hook works with you and your team to identify opportunities for fostering strong partnerships, and to inspire your integrated team to achieve great things for your brand.