Search Engine Optimization (SEO) is absolutely critical to being noticed by your customers or prospects. Both on-page and off-page optimization techniques will increase your digital footprint and chance of showing up in your next customers first search. And Search Engine Marketing (SEM) techniques will help get your message front and centre in more places. Don't be left out of your customers next search - give them the hook to choose you.
Do you have the content you need to be found by your desired target audience? Are you showcasing that content in a way that search engines will find you? Have you organized your content according to search parameters that will best address individual search queries? Let Hook dive in to answer these questions for you and determine your optimal solutions.
Do you know what SEO search terms your customers are using to find you? Or more importantly, what terms are they using that are finding their competitors? Hook can show your team how to find and use SEO keyword research to ensure you are answering what your target is looking for.
Your meta data is the information behind what your customers see on your website. It is what the search engines are actually reading to determine if your webpage meets the criteria of a search. Hook can help you identify if there are improvement areas in your meta data, and to identify search experts specializing in deeper dive ongoing search monitoring.
The more relevant links you build to and from your site, the more credibility you will carry with search engines, and the higher your potential of being found by a potential prospect. Hook will work with you to identify potential link-building strategies that best complement your business.