Integrated marketing is about so much more than creating a consistent campaign execution. it is about ensuring your message comes to life in a relevant way across every possible channel and consumer touchpoint.
It requires an integration of every department within your organization and with your external agency partners and organizational vendors. Everyone needs to work in lockstep. Creative execution needs to build from each element. Customers must seamlessly flow through the purchase funnel to conversion. And optimization & analysis needs to be an ongoing process.
Leverage Hook to help lead your team to integrated marketing success. We can identify gaps in structure, work with your team on developing a comprehensive brief that inspires your creative and media teams, and connect you with experts in any aspect of the mix.