E-mail Marketing Statistics
$44 return on e-mail marketing for every $ spent
It would be foolish to ignore the efficacy of e-mail marketing. Returns like this clarify why your business needs a presence in e-mail marketing. - source: (OptinMonster)
Welcome e-mails average an open rate of 82%
With such high open rates on welcome e-mails, think about how you can use email to begin fostering new customer relationships in your business. - source: (GetResponse)
74% of marketers say targeted personalization in e-mails increases customer engagement
This study shows how much people appreciate the small things, like feeling individual in a sea of customers. - source: (Econsultancy)
Personalized emails get 6x higher transaction rates, but only 30% of brands use them
According to a study by martech, personalized e-mails lifted transaction rates per e-mail by 6 times, but surprisingly 70% of companies didn't have personalized e-mail despite all of them saying they collect data. - Source: (Experian Marketing)